The upcoming football World Cup inspires many emotions: Sun, Samba, Colours and a Zest for Life. Guido M. Schmitt, owner of Cologne perfume manufactory, who is familiar with Brazil and is a passionate football fan, came up with the idea of creating perfumes for the football World Cup, capturing all these emotions and associations: "Years ago, when it was clear that Brazil would be staging the 2014 FIFA World Cup, I was immediately prompted to develop a really special range of perfumes for this event", Schmitt said about the current product from his perfume idea factory.